Meet our latest vendor Herma May Home Fragrance who creates soy candles, botanical melts, reed diffusers, wax melts and more. Check out our interview with founder Sharon below!
How did Herma May Home Fragrance come to be? What was the inspiration behind the name?
Herma May Home Fragrance is an eco conscious small business and all products are vegan friendly. After years of being in a partnership, my business partner decided not to continue with the business so I took the plunge and went solo. I was able to put my stamp on the business and make it 100% meaningful to me. The business is named after my mother who is inspiration and a ray of light in my life. I wanted to project back to everyone who buys my products or even just comes across them.
How do you come up with the different fragrances? What is your creative process?
Fragrances evoke memories and are also a great mood booster so with that in mind, I wanted to incorporate that into the brand visually and fragrantly.
What makes HM Home Fragrance different from other brands?
By linking home fragrance to self care, it will encourage people to practice it more and that’s the message I want to get across. Having my products as an aid for self care and helping other people do so is the end goal. I specifically went with a greige (grey and beige) colour palette for my branding so that the neutral colours fit in with all home colour schemes.
I made the wax melt boxes as unique as I could by wrapping the melts with tissue paper and finishing them off with a HM logo sticker which I feel is different from other brands. All of the products have a luxury feel to them at an affordable price.
What is your favourite product to make?
I’d say the candles as I find it the most therapeutic to make but I like adding the botanicals to the wax melts to make them look pretty.
What is your favourite scent and why?
Jasmine & Frankincense as the base notes of woods and musk reminds me of when my dad used to burn incense sticks when I was younger. Velvet Woods is a close second at is a heady, woody fragrance which is my favourite kind.
Greatest accomplishments and challenges as a business so far?
The greatest accomplishment is becoming a small business owner - that in itself is something I never thought I’d be capable of. Having consistency and showing up even when you are having your down days can be challenging but you just have to remember why you started your business in the first place which kick starts you back into gear!
What does it mean to you to be Black owned business?
I feel that I am part of a movement and not just a trend. It is empowering as I feel that black businesses have been underrepresented and I am proud to be able to build my own business and be part of a community raising awareness to help bridge the racial wealth gap.
How are you adapting your business to COVID-19 environment?
Not much has changed in terms of working from home but ensuring all my products are made in a Covid safe environment.
New business plans for 2021?
The pandemic has made me rethink my plans for this year but always working in the background to adapt to changes.
Any advice for Black creatives or entrepreneurs?
Network / collaborate with other black creatives/entrepreneurs and keep building awareness for people to understand why they should support black businesses.