The last #ourownstories blog post of 2020 is from Craftspiration - a handmade jewellery business. Learn more the creative process of designing jewellery and more in the Q&A below.
How did Craftspiration come to be? I make handmade inspirational jewellery through wearable crafts. Every created piece was bespoke, making it that little more special to my customers. I began creating my pieces in 2014 when I was working with young people from challenging backgrounds, who found it difficult to disclose their feelings to friends or loved ones.
I thought of a way for them to express themselves, deciding that I wanted to encourage them with jewellery that they could wear in order to feel motivated, empowered and aspired to reach their goals or to simply feel better if and when they were feeling discouraged.
Why jewellery? And what makes your jewellery inspirational?
Not only would my jewellery encourage the person wearing it, but also the person beside them or somebody catching a glimpse of it. My jewellery is inspirational because I carefully select words which I know will resonate with my audience or customers -whether it be personal or even the colours I choose. What is your creative process for making jewellery? It takes me 30 minutes and that includes, creating to perfection, corresponding with my customer, taking pictures, preparing for it to be packaged and sent to a new home. If a customer is indecisive about colours, I tend to ask a variety of questions to piece their vision together. The best feeling is, every time they [the customers] have left me with the designs they [the customers] have been overwhelmed with the outcome.
What makes Craftspiration different from other jewellery makers? I see my jewellery more than just that, for example if I feel a certain type of energy I do not bead, to prevent me from transferring that on to my creations. My creations mean a lot to me, and everything I create I do it with love and positive energy. Greatest accomplishments and challenges as a business so far?
I made a bracelet for Stacey Dooley with the name of her book ‘On the Front Line with the Women Who Fight Back’ it was such an amazing moment when I received pictures and a video from her not to mention her joining me at my desk to converse with me, she was so down to earth and was amazed by my business idea.
What does it mean to you to be Black owned business?
I would like for people to support my business because of my beautiful creations and not just because of the colour of my skin. It saddens me that we have to make a statement being ‘Black Owned’ as no other race has to do this. I allow my creations to speak for themselves.
How are you adapting your business to COVID-19 environment? The world needs nothing more than positivity, in a world full of uncertainty. I will do my part by continuing to create inspirational jewellery in hope that it will encourage you, my audience, my customers or that person who catches a glimpse. Any advice for Black creatives or entrepreneurs? We were born to invent and create, it only becomes difficult if you allow it to be. What is your goal in the next 5 years? My goal in the next 5 years is to have my business fully established, seeing my jewellery go international although it has reached to Milan!