Meet our winter vendor Eden Green - an online shop specialising in handcrafted butters, infused body oils and more. We spoke to Eden's Green about starting their brand and what it means to be Black owned.
How did Eden Green come to be? What was the inspiration behind the name?
Eden Green actually started as a health and nutrition enterprise in 2013 while I was at uni. I was fascinated with the idea that what we put into our bodies has a huge impact on our overall wellness, in a world where junk food and GMOs are so easily accessible. 'Eden Green' the name, symbolises the beauty of origin, and of nature in its many forms.
The transition into skincare in 2017 carried the exact same values. Creating these products was driven by a desire to see more natural and affordable skincare on the market.
How do you create your lip scrubs? Specifically how do you decide which ingredients to mix in the lip scrubs?
We wanted to create lip scrubs that were effective yet gentle enough for regular exfoliation. After trialing many different sugar and salt options, we achieved the perfect combination of two types of sugars, with the added moisturising properties of honey.
The scrubs are designed to be used on wet lips, to allow the scrub to glide smoothly and work its magic, leaving the lips super soft but not stripped.
What makes Eden Green different from other brands?
At Eden Green we value simplicity. We use ingredients that are familiar and that ordinary consumer can understand. We also value affordability. Natural and quality products don't have to cost an arm.
What is your favourite product to make?
The body butters are so enjoyable to make, particularly our Cocoa Vanilla butter. This is because of the precision and technique that goes into measuring and whipping the butters. It is so much fun turning raw ingredients into gorgeous creations which our customers love and it also smells delightful!
Greatest accomplishments and challenges as a business so far?
Receiving consistently amazing reviews from our customers is by far our greatest ongoing accomplishment. Knowing our customers are delighted with their purchases will always be our top priority.
Being a very small team can sometimes be challenging, as there are many roles to play! But we have gotten the hang of planning well ahead so we can fulfil our customers' needs.
What does it mean to you to be Black owned business?
It's an honour to be able to support other Black owned businesses. Whether it's using Black owned businesses in our supply chain, or listing our products on Black owned marketplaces, it's a pleasure to be part of a community that is intentional about supporting one another and becoming more mindful about where we spend.
How are you adapting your business to COVID-19 environment?
We didn't foresee the influx of demand and interest that this post-pandemic world would bring. People have been extra intentional in supporting small businesses and Black owned businesses as well. We feel very blessed to be growing even in these times of uncertainty, and we definitely don't take it for granted.
New business plans for 2021?
We have a few new product launches planned, keep a watch out!
Any advice for Black creatives or entrepreneurs?
Your ideas are valid. Don't wait for a cosign. Go for it!
Eden's Green would love to gift everyone 15% off when you shop at www.edengreenco.com. Simply use the code SAVE15 to enjoy your discount. Check out their range of skincare products which includes body scrubs, body butters and infused body oils.